Digital Marketing Strategy Shift | GracePoint Church
During the COVID-19 pandemic, GracePoint's digital marketing strategy had to shift quickly. We developed key points of connection for attendees during the period of social distancing:
During the COVID-19 pandemic, GracePoint's digital marketing strategy had to shift quickly. We developed key points of connection for attendees during the period of social distancing:
- COVID-19 Landing Page
- Weekly Email Bulletin
- Daily Social Media and App Updates
- 75% Follower Growth on Facebook (December 2019 - December 2020)